Content Standard
MAY 6, 2024
A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts.
Hubspot
APRIL 5, 2021
To understand what peer-to-peer (P2P) marketing is, let's start with an example. Plus, influencer marketing inhibits your brand from reaching those consumers who still trust their peers above all else. Enter: P2P marketing. And P2P marketing, a form of word-of-mouth marketing , isn't new.
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LEADership
JUNE 26, 2014
’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. Reigning world champions, Spain have had to bow out of the tournament already.
Hubspot
MARCH 8, 2017
So grab a cup of coffee, sit back, and let us tell you a story. Once upon a time, in a land that some of us are so lucky to remember, people had to leave the house to buy music. I couldn't dream of a day when, to get the latest music or even learn about new artists, I wouldn't have to go out or even turn on the TV. So, how did we get here?
LEADership
SEPTEMBER 15, 2015
Here is Phil Clement’s recommendation: “In the B2B space, there are fewer conversations that really matter, and we know that those conversations end up being the way we are distinguished from the competition. CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . That is not enough for Clement.
Sprout Social
JUNE 27, 2023
Director of social and partnerships. His interest and talents in social emerged early. Wolfley points to the nostalgic days of internet angst for many: MySpace. Writing emo poetry on MySpace notes revealed a passion for creative writing. But he’ll always be a unicorn at heart, whether he’s posting or not. Big mess, but obviously for the content.
Biznology
FEBRUARY 12, 2013
I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. In a social world, trapped customers scream loudly enough for everyone to hear. Social media is people and not a pit full of vipers. Or your village.
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