Using Top-of-Funnel Content to Drive SEO Results
KoMarketing Associates
OCTOBER 25, 2016
When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. One of the most important, and often overlooked, points of the conversion funnel is the awareness phase. What Is Top-of-Funnel Content?
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