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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce Marketing Cloud

That’s where conversion rate optimization (CRO) comes in. What you’ll learn: What is a conversion rate? How do you calculate a conversion rate? What’s the average conversion rate? On the flip side, a low conversion rate could mean that you need to optimize your content, design, code, or more.

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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. higher basket rates, 4.8X higher basket rates, 4.8X When shoppers engage with the right product recommendations, conversion rates increase. Are you ready?

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Small Business Ecommerce: How To Compete with Big Enterprise

Salesforce Marketing Cloud

Get tips, guides, and how-tos curated just for you. Know your conversion rate. Track your conversion rate over time to help you identify trends and act on them quickly. For example, if your conversion rate drops suddenly, this may indicate an issue with your checkout workflow or site performance.

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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

Your session recreation list will be curated to show you user sessions experiencing your test variants. Together with A/B and multivariate tests, Customer Journey Analysis is the new kid on the conversion rate optimization (CRO) block. Better Understand Your Sales with Merchandising Analysis.

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Ecommerce Merchandising: 5 Ways To Boost Conversions

Salesforce Marketing Cloud

There’s probably a digital merchandiser to thank for a lot of your most treasured purchases, whether it’s apparel in your closet, your favorite toiletries, or home decor. Merchandisers are like the matchmakers of the shopping experience: They connect customers with products they’ll love. Here’s how to increase conversions.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

Are you struggling to improve your website conversion rate? Do you want to learn a simple trick to improve your conversions and sales? We have curated these scarcity examples from real-life brands that have used the scarcity principle in their online campaigns. You can also use it to boost email optins.

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The comprehensive list of e-commerce features for B2B success

Sana Commerce

Facilitate streamlined product returns With an SCC web store, your clients can simply select what they want to return, indicate the reason, and add any comments to create a return merchandise authorization (RMA). Personalize email marketing You can use web store data to tailor your marketing emails to specific client interests and needs.