The Paid Marketing Metrics You Must Measure
Adobe Experience Cloud Blog
JULY 3, 2017
CTR: Click-through rate of impressions to clicks as a percentage. CPC: The average cost-per-click across a campaign. As your quality score increases your overall CPC decreases, allowing you to generate more bang for your buck. Discounted CPC as Ad Rank improves. The higher your Relevancy Score, the lower your CPC.
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