Vision Edge Marketing

MAY 24, 2022

Strategy : Hunkering down only works in the short term. The long term requires sustainable growth. Use scenario analysis or outlook planning to consider all the potential options and create contingency plans for each. Step back and review your market landscape, especially your ecosystem map. It may have altered significantly.

Contingency Planning 242

Contingency Planning Paid Search Agency Business Terms and Conditions 242

Sprout Social

SEPTEMBER 18, 2023

Do your research You need to be aware of the market conditions to allocate the right marketing budget. Consider both long-term and immediate goals—the former to get leads quickly and the latter as a growth strategy for the future. Research how the market has changed since last year: Do you have the same competitors?

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Marketing Analytics Tools 128

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 128

Vision Edge Marketing

APRIL 14, 2020

Each of these pitches has a slightly different velocity, trajectory, movement, hand position, wrist position and/or arm angle. Evaluate each scenario in terms of its likelihood within the time frame. Include clear contingencies if another scenario—or one that hasn’t been imagined—begins to emerge instead.

Contingency Planning 142

Contingency Planning Planning Terms and Conditions Analysis 142

Biznology

AUGUST 15, 2016

The 2016 Edelman Trust Barometer found that over half the population doesn’t trust business executives to do what’s right (51%), saying that CEOs focus too much on short term financial results (67%), and lobbying (57%), but not enough on job creation (49%) or the long term impact (57%).

Branding 80

Branding Brand Identity Peer-to-peer Terms and Conditions 80

Hinge Marketing

OCTOBER 17, 2019

Earned Media is a term to describe any kind of unsolicited content written about your firm by an outside resource which wasn’t directly paid for or created by a member of your staff. However, not all earned media is positive. Most importantly, set your firm up for success and build a public reputation that is overwhelmingly positive.

Work Management 48

Work Management Marketing Management Service Media 48

Moz

MAY 26, 2020

Tim’s plan was extremely clear, with positive outcome scenarios including possible growth as a result of the migration. We ramped up our paid search budget for both terms “Logic Supply” and “OnLogic”, and prioritized pages and keywords to elevate in Google Ads in case the domain change did have an impact on our core keyword rankings.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71