seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

ClearVoice

JULY 16, 2019

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Hinge Marketing

SEPTEMBER 10, 2019

Any professional services firm contemplating a merger or acquisition deal has a great deal to think about. It’s easy to become overwhelmed by the myriad financial, operational and marketing details that surround such an event. Is there an escape hatch if the integration—despite heroic efforts all around—just doesn’t work?

Contingency Planning 65

Contingency Planning Acquisitions Guidelines Work Management 65

Hubspot

FEBRUARY 23, 2016

Although most companies now recognize that inbound marketing is an effective promotional tactic, it’s been viewed more often as the icing on the cake rather than a must-have. percent of companies using inbound marketing saw a significant increase in leads. Why Your Inbound Marketing Isn’t Working. But even in 2013, 92.7

Work Management 28

Work Management Inbound Marketing Marketing & Strategy Marketing Management 28

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. The alternative is a haphazard, start-and-stop, inefficient effort that wastes time and money – two valuable resources no professional services firm can afford to squander. This is a lesson we have learned after many years of working across these fields.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

Customer Experience Matrix

AUGUST 4, 2022

The marketing industry is about to face not one, but several of those seemingly sudden brutal changes. Europe recently enacted its Digital Services Act and Digital Markets Act, which are squarely targeted at reducing the power of Big Tech. This means marketers have to look at new channels, which indeed are flourishing.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. ” Focusing on your serviceable addressable market (SAM) will provide guidance for the best use of your resources.

Work Management 98

Work Management Marketing Analytics Tools Enterprise Management Tactics 98

Hinge Marketing

JANUARY 31, 2022

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? For many professional services firms the answer is neither. This strategy is called differentiated marketing. Differentiated Marketing Defined. They bill hourly for this service.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

ClearVoice

JUNE 16, 2020

If you’ve logged onto the internet at any point between March and today, you’ve seen the onslaught of COVID-19 emails inundating your inbox, ads on social media and commercials on your chosen streaming service. Some brands are walking the line beautifully — their marketing copy says “The world is hurting.

Examples 59

Examples Contingency Planning Advertising Agencies Work Management 59

SpotMe Blog

NOVEMBER 3, 2022

This is taking its toll on event planners, strategists, and marketers who are trying their best to create unforgettable event experiences amidst a backdrop of skyrocketing costs and limited resources. An event budget template identifies the costs associated with creating, planning, executing, and coordinating an event.

Template 52

Template Budget Programs Enterprise Management Resources 52

Hinge Marketing

JULY 18, 2019

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? For many professional services firms the answer is neither. This strategy is called differentiated marketing. Differentiated Marketing Defined. They bill hourly for this service.

Differentiation 92

Differentiation Marketing Budget Work Management Marketing Automation Services 92

TrustRadius Marketing

SEPTEMBER 5, 2018

It’s a big question and if you find yourself in league with many marketers, one that is important to understand. In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? How to Craft an Event Marketing Plan. They definitely do.).

Planning 40

Planning Event Marketing Marketing Plans Work Management 40

Hinge Marketing

SEPTEMBER 23, 2019

What is a marketer to do? Patience and planning are out the window. Abandon all your false hopes that things will settle down so you can get back to long leisurely planning cycles and market stability. The good old days of referral-driven strategies and “just doing good work” are gone. What Works Now.

Work Management 91

Work Management Planning Marketing Management Contingency Planning 91

GrowPowerful

DECEMBER 1, 2022

None are the ones you dreamed about making when working your way to get to the CEO seat, but no one else is going to make these tough decisions for you. As such, we’ve prepared a list of considerations and contingencies that we hope helps CEOs, investors and leaders alike figure out the tough stuff before it gets figured out for you.

Paid Search Agency 59

Paid Search Agency Planning Contingency Planning Advertising Agencies 59

PureB2B

MARCH 12, 2019

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level.

Account Based Marketing 62

Account Based Marketing ABM Planning Lead Ranking 62

PureB2B

MARCH 12, 2019

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level.

Account Based Marketing 67

Account Based Marketing ABM Planning Lead Ranking 67

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework. What is a Marketing Mix?

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

SWZD

NOVEMBER 6, 2017

If you’re like most marketers, you are probably busily putting together your 2018 demand generation budget right about now. Demand generation spending is one of the easier marketing items to connect to ROI (compared with branding and other initiatives). Establish Your MBR (Marketing Budget Ratio). Then add numbers to each.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Budget Programs Demand 76

PureB2B

JULY 11, 2017

Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to the Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This means taking marketing personalization to a whole new level.

Account Based Marketing 62

Account Based Marketing ABM Planning Effectiveness 62

PureB2B

JULY 11, 2017

Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level.

Account Based Marketing 48

Account Based Marketing ABM Planning Effectiveness 48

Hinge Marketing

SEPTEMBER 11, 2017

Strategic marketing sounds like it would be a good idea for a professional services firm. That’s where strategic marketing comes in. Strategic Marketing Defined. Strategic Marketing is the use of marketing disciplines to achieve organizational goals by developing and maintaining a sustainable competitive advantage.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96

Sprout Social

AUGUST 9, 2022

That’s why, in support of the ever-growing contingent, we’ve compiled this robust list of creator tools to help them do what they do best—entertain, engage, educate and delight us. Brands and social media managers can also tap the efficiency-driving power of these resources to make their own social content more compelling.

Tools 140

Tools Enterprise Management Work Management Marketing Management 140