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How A Content Contingency Plan Can Help You Stay Calm in a Crisis

Scoop.it

Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. But how many have a plan B specifically for content? This is where a content contingency plan comes in handy. What is a content contingency plan?

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The Responsible Approach to Generative AI

Content Standard

Generative AI tools, including image generators, have a well-documented tendency to generate discriminatory outputs. However, achieving this is entirely counterproductive if it comes at the cost of your customers’ experience. In 2013, Velocity Partners published a viral Slideshare titled Crap Content.

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Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan

Pam Didner

The answer is that you’ll need to modify your existing processes and initiate a new protocol, a Marketing Continuity Plan. Lack of a marketing continuity plan or communication protocol to guide marketers A series of unfortunate events just piled on between 3/6-4/6. I’ll update this blog post and credit you. ? What is appropriate to do?

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Concerns Salespeople Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot

Building Rapport With Customers It’s safe to say that successful sales, among other things, come from relationship building. Often customers choose one product over another simply because they like the person they bought it from. Building rapport with customers takes time and effort. It doesn’t happen overnight.

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SWOT Analysis for Your Business and Content Marketing

ClearVoice

As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. If your business is doing well, it may be easy for you to identify what your strengths are — what your product or service brings to the marketplace that keeps customers coming back.

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. Once we'd gotten past all the research and legal efforts related to the new name itself, we began formulating the website transition plans in 2018. Phase one: scoping and planning.

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What Makes a Successful Customer Success Manager for Subjective Products

ClearVoice

Enter the Customer Success Manager (CSM). Understanding the Role of a CSM Customer Success Managers are the point person for customers once they’re through the sales phase and into the support phase. They directly help the customer grow and achieve their goals while strengthening the relationship with their company.