Is the Customer Really the Focus of Your Organization?

Measure Up Marketing

Nearly every organization we speak with believes they’re customer-centric. Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” Finding a Customer Focus.

The Ultimate Guide to Publishing


People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing


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Why B2B Marketers Need to Develop A Publisher’s Mindset


Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers.

7 Steps to Documenting a Content Marketing Strategy That Works


You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. But there’s a pretty big difference between knowing you should do something and knowing how to do it -- which might explain why 89 percent of B2B marketers use content, yet only 37 percent have documented strategies. How to Document Your Content Marketing Strategy. I already know what you’re thinking.

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Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content

Marketing Insider Group

Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. It might be tough hearing it – but just publishing blog articles isn’t enough. Quick Takeaways: First, identify your customers’ needs.

FileNet to AWS – An 80 Million Document Case Study

Technology Services Group

As part of TSG’s ongoing efforts to assist clients move from legacy ECM systems like FileNet to modern cloud alternatives, TSG has recently published a case study highlighting how one FileNet customer was able to successfully move to Amazon Web Services. FileNet Client Background and Approach TSG was approached by a long-time FileNet customer interested […].

Kindle Direct Publishing: How to Publish a Book on Amazon


Decades ago, aspiring authors dreamed of closing a book deal with a traditional publisher so their words could be held in the hands of people all across the world. Instead of having to wait for a publishing house to take notice of your book idea, you have full power to create an eBook and start collecting sales in minutes with Amazon’s Kindle Direct Publishing. You can create your own self publishing destiny! Key benefits of using Kindle Direct Publishing.

5 Reasons for Documenting Your B2B Content Marketing Strategy and Calendar

Launch Marketing

Like anything else, your calendar needs to be enforced and maintained, but adhering to it will mean a consistent flow of valuable information to prospects and customers. Your content calendar’s primary purpose is to schedule when, where, and what you should post/publish, as well as outlining the types of content you plan to create. When able, get further validation of these topic areas with long-time customers and prospects that you’ve established a strong dialogue with.

How to create custom post types in WordPress?


That is why you should know how to create custom post types in WordPress. Depending on the kind of content you publish on your site, you might need to work with various different formats that change the look and feel of your articles. How to create custom post types with a plugin?

Data Storytelling: The Path from Insights to Customer Success

Marketing Insider Group

It’s not just your internal analytics and customer data you can use to dream up a successful marketing campaign. Yet while an emotional connection with your prospects and customers is essential, so is the data behind your conclusions.

Five Surprising Findings from the 2017 Marketing Strategy Report


First off, the three big useful (but not surprising) insights from the report are that the most successful marketers: Document their marketing strategy and processes: Marketing teams that document their strategy are six times more likely to report success than those who don’t, and those who document processes are five times more likely to say they’re successful. Which is why a documented strategy and audience research are so important.

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Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

A great customer experience is all about delighting your customer by making them successful. After your customers complete the buyer’s journey and become customers, they enter the post-sale customer journey, or the “delight” phase. For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. Streamline Customer Onboarding.

What the Twitter IPO Means for Marketers


Full disclosure, Twitter is an Oracle Eloqua customer and 2013 Markie award recipient so we’re just a little obsessed with this iconic brand. Engagement in simple terms, our second tenet, is all about people having conversations and publishing content – when and where they choose – with very little effort. With the Twitter IPO and review of their S-1 document , one can anticipate more resources for Twitter to focus on four components of their value proposition: Public.

Online Publishing Glossary and Terms


The Internet is transforming the language of traditional publishing. Here is a crash-course introduction to some of the most important terms of the online publishing world. Publishing. In the publishing world, the term "digital" characterizes the realm of computer technology. Monetization This term relates to how publishers make money with content as well as other web-based initiatives. The online publishing world revolves around traffic numbers.

Unify Your Publishing Database to Turbocharge Your ROI


Publishers have faced several challenges with the explosion of digital media over the past ten years. And, any lists generated by editorial might be on word documents on the editor’s computer. Aside from just knowing a reader’s email address, when you unify your database, you can connect this vital piece of information with other data points they may already exist for customers. Identify Your Best Customers and Target Them to Increase Lifetime Value.

How ERP Improves Customer Service

ATAK Interactive

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These improvements work toward higher levels of customer service satisfaction. In the end, ERP is key to better business operations along with increased customer satisfaction.

5 Ways Audience Research Helps You Customize Your Landing Pages


How Can I Make Sure I Appeal to Every Customer Demographic?”. A one-size-fits-all approach to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs. Conduct Customer Interviews/Surveys.

Meta-martech: the producers of MarTech publish their own martech stack


In fact, Marc wrote a terrific article to accompany their stack that also describes the process they used to document and design it — along with some important lessons they learned along the way. Although they only show a subset of their tools with logos on their illustration, they do calculate the totals in six groups of capabilities: Amplification — tools to help get content to readers, subscribers, customers, etc.

Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. In a world where User Generated Content has surpassed that of Publisher Content (ie marketers like you and me) I would argue that Word of Mouth (WOM ) is really your last frontier as a marketer and that outstanding customer service is not only the new marketing it’s your only marketing! But great customer service enabled by social is a no brainier.

How ERP Improves Customer Service

ATAK Interactive

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These improvements work toward higher levels of customer service satisfaction. In the end, ERP is key to better business operations along with increased customer satisfaction. How ERP Enhances Customer Service. Companies that do not do so will find their customers moving on to other suppliers. Customer Service Improvement with Streamlined Backend Processes.

Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences


While the experts dug into specifics such as page layout and why you shouldn’t use carousels on the home page, an overall theme that I noticed from these sessions is that the best websites are more customer-centric and addresses the needs of the buyer. Talk to any B2B marketer today and she’ll probably agree that being more customer-centric leads to more effective marketing.

8 Reasons Your Customer Support Improves with an Online Community

Higher Logic

Smart businesses that find themselves in this situation turn to customer support as the differentiator. Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers. Just consider these stats: 95% of global consumers said good customer service is an important influencer of their brand loyalty [ Microsoft ]. 61% have stopped doing business with a company due to poor customer service [ Microsoft ].

Using Intent Data Throughout the Customer Journey


And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams. If you’re a Bombora customer, all data that’s available to you will sync to Engagio. Current Customers. I love intent data.

When and How to Use HubSpot’s Custom Objects

SmartBug Media

In early 2020 and before, HubSpot supported four standard customer relationship management (CRM) objects, including contacts, companies, deals, and tickets. Custom objects are the solution, allowing you to store any type of data in HubSpot. When to Use HubSpot Custom Objects.

E-books: More Than a New Marcom Fashion


Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. Instead, e-books are truly a new document type for marketing communications, one that deserves the same careful planning, effective design, and quality copywriting as any other sales material. A "book" implies a longer document than a white paper, so you can include more information or go into greater depth on a technical topic. .

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Experiencing Customers To Deliver Customer Experience


In a newly published study , nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested in selling their products and services than listening to buyers needs. While this feedback from prospective customers speaks specifically to their buying process, it does provide a glimpse into the lack of insights that many brands have about their customers, their needs and what experience they desire.

500 Apps of Summer: Customers' Top App Marketplace Picks


We value quality over quantity, and we primarily measure success by how many customers find the apps in our ecosystem to be useful for their business. We're much more excited by the fact that customers have installed over 1,000,000 instances of these apps.

How to Produce 200 Videos for the Channel


Publishing Production: Knowing that we have to produce videos in volume provides a context for organizing the work. Our production model will be similar to that used by publishers. Customer and Content Frameworks Drive the Process: Customer and content frameworks represent the documented market research and experience working with our customers. Content Publishing Video Vignettes Channel Publishing Create like a publisher tailor content

Customer Acquisition Cost: How to Both Calculate & Improve CAC

Fast forward to the internet age and most modern companies – regardless of size, industry or niche – have access to tools and systems that allow them to implement highly-targeted campaigns that zero in on very specific customers. What is Customer Acquisition Cost?

5 Key Elements of Customer Data Privacy

Martech Advisor

Abhishek Talreja, Founder of Prolific Content Marketing, figures out how marketing leaders can take charge and allay all types of customer fears about the safety of their private information. Customer data is the pivot for most marketing campaigns and strategies.

Collaboration and coordination: Why the best social customer experience starts with teamwork

Sprout Social

And 49% of consumers will unfollow brands on social media that deliver a poor customer experience. Clearly, how a brand interacts with customers online and the time it takes to respond can make or break the social customer experience.

Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News


Even though the release is eagerly anticipated, the budget document, which is several hundred pages, isn’t read by most. So for seven hours, a group of 300 journalists waited for access to the document. But there was also another journalist working on deadline, this one commissioned by an unlikely financial publisher: Tangerine , Canada’s leading digital bank. “We’re able to customize those review chains so we’re sure the right people see it.”

How to Keep Website Revisions from Getting You Out Over Your Skis

Measure Up Marketing

This is compared to the 48% who say the same about third-party websites and the 39% who find third-party articles by independent publishers influential. Document what the website changes are intended to achieve in quantifiable terms. In this episode of What’s Your Edge?,

How ERP Improves Customer Service

ATAK Interactive

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These improvements work toward higher levels of customer service satisfaction. In the end, ERP is key to better business operations along with increased customer satisfaction. How ERP Enhances Customer Service. Companies that do not do so will find their customers moving on to other suppliers. Customer Service Improvement with Streamlined Backend Processes.

Great B2B Customer Experiences Require Customer-Centric Marketing


Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. The report defines customer experience as: Customer experience encompasses each interaction between a customer and brand across channels (social media, website, email, sales, etc.) Random acts of content do not make the grade for customer-centric marketing.

7 Places You Need to Publish Content on Your Website (Beyond Your Blog)


Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. Aren't there other parts of your website to which you can publish the valuable content you've become so great at creating -- and maybe drive even more traffic, leads, and customers for your business? Simply draft an abstract or select a poignant excerpt from the content to publish as a sort of preview.

How to execute content marketing


Include your go-to-customer (sales) strategy, plans and metrics. Documenting all of this is the best way to gain agreement, Content Marketing Content Publishing content engine content factory content frameworks content operations content production Content publishing content strategy execute content marketing operations operationalize content marketing What would improving the way you execute your content marketing initiative look like?