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What Makes a Successful Customer Success Manager for Subjective Products

ClearVoice

Enter the Customer Success Manager (CSM). Understanding the Role of a CSM Customer Success Managers are the point person for customers once they’re through the sales phase and into the support phase. They directly help the customer grow and achieve their goals while strengthening the relationship with their company.

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. Event planning terms: B. Bid document. Event planning terms: C. Accessibility. Blackout date. Branded app.

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New Healthcare Marketing Research: What Content Types Move Healthcare Buyers

Content Standard

Using the HFMA study, Health System Purchase Plans 2023 , I’m going to walk you through the specific information I would pull from this report and how I would translate it into content strategy. Consider a late-funnel document that covers your approach to contingency pricing, flexibility with implementation costs, and free trials.

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Content Marketing for SaaS Companies: Creating a Competitive Advantage

seo.co

You’re a SaaS company , and you’re interested in how content marketing can help you get more sales, earn a higher customer retention rate, and possible improve your overall brand reputation in the process. A guide on help documents and troubleshooting for your current and prospective users. Let’s explore each of these in turn.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. Generating content requires mindful planning and diligence. There’s never enough when it comes to content production and distribution.

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

According to Tom Davenport, a knowledge worker is “someone with high degrees of expertise, education or experience and the primary purpose of their jobs involves the creation, distribution, or application of knowledge.” • Processing a new employee (photocopied checklist) • Preparing a data analysis plan (text file).