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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

B2B marketers identified 15 different channels their marketing budgets will be focused on; for the vast majority of respondents, spending will remain the same or increase across all channels. Plans for 2015 Demand Generation Spending, by Channel. Plans for 2015 Demand Generation Spending, by Channel.

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SEO is the Top Skill for Digital Marketers

Biznology

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Search queries are actually going up faster on mobile devices.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. The best marketing conference for one person may not even make it into the top 10 for someone else.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed. However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed. Alison Zarella.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Forrester Blog for Interactive Marketing Professionals.

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