Content Demographics Privacy Privacy Protection 
Blue Flame Thinking
SEPTEMBER 13, 2021
This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. The Challenges of Increased Privacy.
Porch Group Media
NOVEMBER 23, 2021
With its recent iOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. In this webinar, we dive into what these privacy updates mean for your marketing, in particular email, and how you should respond.
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Porch Group Media
OCTOBER 25, 2021
With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates.
Convert
APRIL 26, 2022
Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.
Liveintent
DECEMBER 1, 2021
Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Establishing a privacy-first first-party data strategy. Ad Ops team.
Navigate the Channel
SEPTEMBER 15, 2023
AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.
Navigate the Channel
JANUARY 3, 2024
Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Group your subscribers based on demographics, psychographics/behavior and preferences. Segmentation allows for personalized content, increasing engagement and conversion rates.
Expert insights. Personalized for you.
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