Navigate the Channel

JULY 12, 2023

“Eighty-three percent of B2B marketers use email engagement to track content performance. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Spiralytics

JANUARY 11, 2023

Trend 1: Content! Earlier marketers used to track open rates by collecting users’ information using invisible pixels. But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Now, good email content is the trend and the hope.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Open rate can also give you insight into your historical brand presence.

Email Marketing 99

Email Marketing Click Rate Open Rate CTR 99

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. . If you are sending too frequently, you may see a drop in your open rates.

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Phase #2: Craft your content. Phase #6: Email deliverability.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Litmus

OCTOBER 14, 2021

Email analytics is incredibly valuable, giving you insight into what works and what doesn’t so you can drive the right content and segmentation strategies for your campaigns. A great open rate just shows how flashy your subject line is. As part of the report on negative metrics, I would also look at deliverability.

Marketing Report 77

Marketing Report Email Marketing Privacy Protection Paid Search Agency 77

Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Then dive into deliverability.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

JULY 28, 2021

But, how email clients pull this content differs and depends on the email client itself and the subscriber’s inbox settings. Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Don’t believe us?

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).

Privacy Protection 99

Privacy Protection Privacy Webinar Metrics Deliverability 99

DotDigital

SEPTEMBER 3, 2021

Email open rates have always been a controversial topic matter. So all marketers care about email open rates. Opens have always been a “noisy” metric. As a result, it should always be considered a guide, a possibility that the end recipient has opened your email. Who does care? And quite rightly so.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? Why is personalized content important? Sending relevant content to the subscriber inbox in a timely manner is the goal of the modern marketer, with the hope of driving engagement in the form of a purchase or sustained interest.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Deliverability management. Improved deliverability and design of email messages.

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. This can be detrimental for your email campaign performance and deliverability. Here’s how Wayfair has employed BIMI in their emails.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s what to include: Email marketing goals. What do you want your emails to do? Audience overview.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Planning 92

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must.

Design 115

Design SEM Class Mobile Marketing 115

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting? Use it to get your subscribers’ attention and your emails opened! We’re not out to mislead you, but rather, to guide you toward perfection. LEARN HOW ?.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Litmus

JULY 7, 2021

Thankfully, most teams are at least aware of what’s on the horizon since 60% of email teams use a year-round content calendar, and 15% use one at least during peak seasons. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021.

Planning 106

Planning Deliverability Privacy Protection Email Campaigns 106

Scoop.it

NOVEMBER 3, 2022

Use attractive visuals or video content. With the growing popularity of Instagram, TikTok, and YouTube, video content is gaining immense momentum through all marketing channels. Avoid resending the emails to non-openers automatically. Revamp your email automation workflows with relevant content. Emails are no exception.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. On top of that, Nicholas says many people don’t realize that open rates can be inflated by bots.

Email Marketing 97

Email Marketing Deliverability Tips Work Management 97

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails. Preview video content.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52