Content Marketing Creativity Microsite Viral Marketing 
Content Marketing Institute
MAY 22, 2018
To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.
Marketing Insider Group
JUNE 19, 2014
Images play an increasingly important role in today’s content marketing approach. Last week, you heard me announce right here that I was joining NewsCred , the leading content marketing platform. It focuses on the impact of compelling imagery, and defines four principles of visual content.
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Convince & Convert
DECEMBER 11, 2015
and The Viral Fever in India. In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. It’s a state of mind we like to call #Goodweird.”.
SnapApp
DECEMBER 21, 2015
The same is true of your content marketing strategy. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. On the B2B side, enterprise content marketers aim for engagement first, then sales. Content shouldn’t live only on your company blog.
RebelMouse
FEBRUARY 28, 2019
Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. How to Price It Media companies normally combine a mix of creative services fees and/or a high CPM for the impressions associated with views.
RebelMouse
FEBRUARY 28, 2019
Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. How to Price It Media companies normally combine a mix of creative services fees and/or a high CPM for the impressions associated with views.
Contently
MAY 19, 2016
According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. We just won’t put up with selfish, blatant marketing stunts.”
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