Biznology

JANUARY 7, 2016

Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer. That value had historically come from the experience of buying, owning, and using a product facilitated by a retailer on a personal level.

Loyalty 80

Loyalty Paid Search Agency Disintermediation Ideal Customer Profiles 80

The ROI Guy

MAY 18, 2017

2: From On-Size-Fits-All to Business, Functional and Personal What each buyer cares about most can differ wildly amongst the dozen plus committee members. Personal Value - Simply put, “What’s in it for me”, how your solution makes the stakeholders’ lives better on a personal rather than business basis.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. I service industrial companies, as you do.

Social Media 60

Social Media Social Marketing Media Planning 60

xiQ

AUGUST 8, 2015

Engage: Buyers initiate further contact with providers (or accept proposals from providers) to get help in moving toward a purchase decision. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buyers value interaction with others at your firm besides the sales person (e.g.,

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Engage: Buyers initiate further contact with providers (or accept proposals from providers) to get help in moving toward a purchase decision. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buyers value interaction with others at your firm besides the sales person (e.g.,

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Metadata

FEBRUARY 22, 2021

A good person who establishes a good culture. I’m very excited to learn how a company can succeed and grow so fast and still institute a good culture and a good people person. That’s what I would try to tell myself to not feel like a crazy person. But yeah, that person that is passionate. I think yes.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Heinz Marketing

FEBRUARY 8, 2021

So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. It’s not often you can say, any room you’re in, Jon Miller is the smartest person in that room if he walks in. Constant Contact does that. I mean, MailChimp does that.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98