Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. It’s really difficult, if not impossible, to understand the consumer journey by just looking at mobile app IDs or cookies,” said Hugo Loriot, Parter at data science company fifty-five, in his recent Martech presentation.

Multi-Touch Attribution 113

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 113

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. More from the MarTech Conference >> Sony’s marketing data strategy. What are the benefits of customer data platforms?

Interactive Marketing 108

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 108

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

Ethics 104

Ethics Work Management Marketing Management Paid Search Agency 104

Martech

OCTOBER 29, 2021

In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. based Dennis Publishing, at our recent MarTech conference. James Delande, Director of Product Marketing for BrandMaker, in his MarTech conference talk (free registration required). Chris Wood, Editor.

Top of Funnel 112

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Martech

DECEMBER 22, 2022

We hear that phrase in countless vendor presentations, conferences and advertisements. That kind of data has been collected under regulations like the California Consumer Protection Act (CCPA) or the General Data Protection Regulation (GDPR) of the European Union. Otherwise, you need to change your privacy statement.

Lead Ranking 119

Lead Ranking Lead Scoring Tips Work Management 119

chiefmartech

MARCH 30, 2019

Our MarTech conference in San Jose kicks off this week, but we’re already hard at work on planning our next event in Boston, September 16-18. Previous MarTech agendas have been intentionally eclectic, with a wide variety of themes and presentation formats — because the field of martech has emerged in a highly eclectic fashion.

Work Management 57

Work Management Marketing Management Marketing Budget Planning 57

SpotMe Blog

SEPTEMBER 8, 2023

Send Reminder Emails 2-3 Days Before KOLs have a lot on their plates juggling inpatient care, outpatient clinics, scientific research, technology development, educational events and conferences, publications, and other advisory boards (to name a few things). Upload discussion documents, presentations, videos, and other resources.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Martech

NOVEMBER 22, 2021

Privacy regulations, coupled with the approaching disappearance of third-party cookies, leave businesses with fewer alternatives for customer data collection. He added, “Brands are now forced to adapt to these new and ever-changing customer privacy regulations. ” Image: Acxiom. Develop a first-party data graph.

Ad Building 113

Ad Building Brand Identity Branding Privacy 113

Martech

SEPTEMBER 29, 2021

Good morning, Marketers, there are still many hours of MarTech talks I haven’t seen yet from our recent conference ( free registration here ). I’ve been to a lot of conferences. Instead I’d be hopping around, as conference attendees are known to do. In the virtual afterlife of conferences, there’s no fear of missing out. “Try

Account Based Marketing 109

Account Based Marketing ABM Paid Search Agency Differentiation 109

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. The advent of privacy regulations such as GDPR and CCPA has encouraged companies to increase data collection transparency, building more trust among customers.

Marketing Attribution 120

Marketing Attribution Work Management Ad Building Marketing Management 120

chiefmartech

AUGUST 5, 2019

Next month in Boston, we’ll be hosting the latest and greatest MarTech conference , September 16-18 at the Hynes Convention Center. I’ll open with a keynote presentation on Platforming Marketing. First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned.

Enterprise Management 60

Enterprise Management Planning Marketing Attribution Work Management 60

Martech

JANUARY 13, 2022

Predictive content ensures best fit assets are presented. Lastly, Marketo’s features are also compliant with the following data privacy frameworks and is ISO 27001 certified: SOC 2-Type 2, GDPR , CCPA, and HIPAA. Webinar and conference services. Targeted, personalized display ads. Lead management. Direct mail.

Marketo 123

Marketo Marketing Automation Services Enterprise Management Marketing Management 123

Martech

FEBRUARY 11, 2022

One-to-one personalization is the future,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation at our MarTech conference. Respecting consumer privacy. Respecting consumer privacy through consent management can help brands build stronger customer trust and collect valuable data.

Work Management 119

Work Management Personalization Marketing Management Marketing AI 119

chiefmartech

FEBRUARY 14, 2019

Presented with hundreds of nominated speakers and topics for an upcoming MarTech conference, I have to choose only a few dozen to fit into a two-day, three-track event. The easiest thing to do, from a conference positioning point of view, would be to narrow down to a specific martech category and a specific audience segment.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41

Single Grain

DECEMBER 6, 2019

However, video can present the same information in a format that works perfectly regardless of the device. To stay ahead, brands must present a seamless, consistent voice and message across all available mediums, including physical storefronts, social media channels, online, in catalogs and anywhere else you can imagine. .”

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Single Grain

NOVEMBER 28, 2023

It essentially takes information from Google and presents in a more conversational way. Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126