Martech

SEPTEMBER 13, 2023

At the SAS Explore conference this week, the following core capabilities were announced: Integration via the SAS connector framework to large language model (LLM) providers. He laid out a framework for governance: “Prioritising data privacy. Specific capabilities. No sharing of company or customer data with the models.

Marketing AI 136

Marketing AI Enterprise Management Marketing Management Generation 136

Martech Advisor

FEBRUARY 11, 2020

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? This lack of knowledge and choice over their data causes users to undervalue their data and it creates anxiety about privacy, which fuels distrust.

Privacy 90

Privacy Lead Ranking Ethics Work Management 90

Biznology

JANUARY 21, 2021

Has experience in handling misinformation and has knowledge on how it will continue to be a key challenge and focus for governments and Big Tech. CEO, JEM & Distinguished Principal Fellow, The Conference Board, former senior executive, Thomson Reuters. John Clemons.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Salesforce Marketing Cloud

SEPTEMBER 23, 2021

If you’re new to Salesforce, Dreamforce is more than a conference. It’s our annual global family reunion and the world’s largest software conference. Throughout Vaccine Cloud’s development, we applied ethical principles around issues like privacy, security, and the use of artificial intelligence.

Planning 98

Planning Marketing Management Personalization Ethics 98

Hubspot

MAY 8, 2018

For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. Transparency and ethics are reverberating themes throughout the tech industry as of late.

Facebook 70

Facebook Paid Search Agency Ads Peer-to-peer 70

Martech

FEBRUARY 12, 2024

What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Look for your Tweeners Having recently attended a conference where she heard data guru Tom Redman talk about “People and Data,” his latest book, she turned to its pages for inspiration.

Paid Search Agency 112

Paid Search Agency Planning Ad Building Enterprise Management 112

Outgrow

JANUARY 6, 2023

Because like, particularly once we start talking about like ethics in AI and all those sorts of things you still need humans in the process. I was at a marketing conference not too long ago and people were still like, wait, how do we go back to what we had? To be honest, I don’t think anyone should see it as a threat.

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Ad Exchange 52