Oktopost
APRIL 8, 2021
P2P over B2B. Grant Klein, another Oktopost Customer Success Manager, says: “I bring this up on all of my advocate training calls – they are the ones humanizing the brand and putting the face behind the company.” And what better way to keep our audience interested than with content? No two networks are the same.
ClearVoice
JANUARY 14, 2020
When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” Writers often deliberately choose a company or personality they want to include in a story. Unfortunately, this is not a solid assumption.
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B2B Digital Marketer
JUNE 17, 2021
Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). She’s spent decades travelling the globe with her award-winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, Lenovo, TD Bank, FBC, Uber, and so many more.
ViewPoint
JANUARY 24, 2012
Logistics companies aren't on Twitter. B2B marketers don't target Monolithic Company X or Big Conglomerate Y. And that person has a name, a face and probably a LinkedIn account. You're a P2P marketer. Logistics companies aren't on Twitter. Manufacturing firms don't watch YouTube! People are. Person-to-person.
KoMarketing Associates
JANUARY 26, 2016
I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.
Industrial Marketing Today
APRIL 23, 2012
Call it P2P (Person-to-Person) marketing if you will. I realize not every engineering company has the deep pockets of an Emerson. If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage.
GreenRope
JULY 1, 2014
All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.
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