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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Leslie Ehm is a former TV host and advertising Creative Director turned training guru. 22:01 – How Swagger enables B2B companies develop their brand identity and marketing opportunities. Leslie’s LinkedIn: [link].

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” Writers often deliberately choose a company or personality they want to include in a story. Unfortunately, this is not a solid assumption.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Writing emo poetry on MySpace notes revealed a passion for creative writing. His creative priorities shifted from managing The Traveling Unicorn account to his career when he joined MeUndies. Even with the bleeps, we had to roll with the creative concept because we believed in it so much. But, we couldn’t cut the cursing out.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy. By Tatiana Ceresa.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy. By Tatiana Ceresa.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy. By Tatiana Ceresa.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy. By Tatiana Ceresa.