ANNUITAS
APRIL 15, 2014
Not only does privacy present complex regulatory challenges in the US, Europe and the rest of the world, but it also impacts an organization’s reputation and public perception and can have significant PR and government relations implications. Companies from diverse sectors of the economy have experienced privacy backlash.
Convince & Convert
JULY 21, 2010
because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Having a privacy policy or a social media policy is not enough. You have to train employees too.
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Buzz Marketing for Technology
JULY 22, 2008
Here’s the skinny (as seen in today’s StartupNation Community Bulletin newsletter): Free Telechat. Privacy Policy. You can dial up and listen in to a chat with the author, Dan Roam, myself, Anil Dash and Seth Godin tomorrow if you’d like to learn more about the concepts in the book. . Entries RSS. Site Map.
Online Marketing Institute
OCTOBER 31, 2010
This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.
Online Marketing Institute
NOVEMBER 1, 2010
Sticking with old patterns, B2B marketers spent an average of between 10% and 13% of campaign budgets on traditional tactics like print ads, executive events, direct mail, and PR, while fully admitting these tactics did not help increase awareness or generate demand as much as they would have liked. So what does all of this mean?
Martech
NOVEMBER 30, 2023
The more sensitive the data is, the greater the risk the company runs in collecting and using it, ranging from PR fiascos to conversion friction to data breach exposure. As a martech and marketing ops community, we should lean upon experts like Sweeney and the work of her Public Interest Tech Lab. Are we getting more value than risk?
Online Marketing Institute
JUNE 26, 2009
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