Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here’s the results for my friend and client Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no?

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Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. I think it's a good approach to enter social media metrics.

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Social Media Webinar Metrics Media Marketing & Strategy 134

Hubspot

MARCH 22, 2012

So here are some tips to help you be a more agile social media marketer that can both capitalize on social opportunities, and repair brand damage -- but hopefully more often, it's the former. You can't quell social media PR disasters or leverage new opportunities without, duh, knowing about those disasters and opportunities.

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Social Media Tactics Media PR 28

Convince & Convert

JUNE 2, 2010

just my PR friends, just my girl friends) and that privacy & capability would be important to me in an app. Maybe I'm crazy, but I think ultimately Linkedin may be in a good position here. link] Face to Facebook RT @jaybaer Do You “Like” How I Look In These Jeans? Smart, as long as you don't get a backlash or sell out.

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Social Media Media Curation Webinar Metrics 133

Convince & Convert

MAY 11, 2010

Your LInkedin page. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. It’s just more authentic and believable that way. Post it to your Facebook page. Your blog, naturally. Im Jay Baer.

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FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 31, 2010

If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin? I’ve seen some linkedin groups with great discussions. Absolutely not.

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Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? All blog owners should do this to see what their community prefers. In others, they are very different.

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Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. But, if you think it through, many companies could succeed by participating in this community.

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Social Media Media Webinar Metrics Marketing & Strategy 133

Scoop.it

MARCH 11, 2021

Sharing through accounts like Twitter, LinkedIn, Facebook, Buffer, and Yammer. The ideal approach to content hubs combines your efforts for external audiences (think marketing and PR) with internal communications (such as employee engagement, company vision, internal company events). SEO through topic keywords. Press releases.

Curation 66

Curation Advertising Agencies Press Content 66

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. Im Jay Baer.

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Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post!

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Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. This is because social media success is inherently slow , not fast. I’ve worked in both camps, and have seen both succeed. Im Jay Baer.

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Social Media Webinar Metrics Media Paid Search Agency 116

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MAY 19, 2010

I've been posting questions to LinkedIn Answers like crazy, curating the answers I receive, and then informing those that provided the best answers that they've been included in a recent post on our blog (they agree to this first; there is a disclaimer in the question). — [link] [link] Ian Greenleigh Great post. Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

AUGUST 26, 2010

The drawback is that they are only tracking Twitter and Facebook for now, so if you need to monitor blogs, blog comments, discussion forums, Linkedin or anything else on behalf of your company or clients, you’ll need to gather that data elsewhere. The ease-of-use and Excel format of RowFeeder are big pluses for me. Im Jay Baer.

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Social Media Media Webinar Metrics Work Management 119

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. There is no one alive who is youer than you.’

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Social Media CMS Development Tips Wikipedia 100

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

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Paid Search Agency Content Social Media PR 136

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post!

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. The Better You Are at Twitter, The Worse You Are at Twitter Being a new user on Twitter is as lonely as Michael Boublé at a Green Day concert. What’s Happening?

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Social Media Media Paid Content Webinar Metrics 124

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Social Media (239). Linkedin (90). Have I gone MAD?? However, anyone that can open a. Google (116).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). Im Jay Baer.

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Business Paid Search Agency Social Media Analysis 116

Convince & Convert

JUNE 14, 2012

What he said was, we had to stop confusing social media with social media advertising. We’re starting to see a lot more interest being paid to Facebook ads, LinkedIn ads, things of that nature. But it doesn’t matter whether it’s on Facebook or LinkedIn or YouTube. I thought it was a terrific point.

Social Media 115

Social Media Work Management Advertising Agencies Paid Search Agency 115

Convince & Convert

APRIL 7, 2010

On the other hand, the new Linkedin app completely nuked my BB – had to reinstall o/s this morning…grrr! Source: Jay Baer #foursquare #analysis #socialmedia #PR [link] Joseph Manna Jay, very good points and I share the same views. The head of a PR office was using Foursquare tips to connect and reach out with people.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. RT @alexpriest REQ reading 4all #PR & #mktg types&clients. Im Jay Baer.

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Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Most of them looked like I was bothering them, not one scanned my badge for contact info and only one asked for a business card and connected with me on LinkedIn (it was St. Edwards University for their MBA program).

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Social Media Media Paid Content Conference 126