Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Comes from a Google IP address. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too.

Email Marketing 111

Email Marketing Privacy Protection Open Rate Trigger Marketing 111

Litmus

DECEMBER 7, 2022

Want to learn more predictions—from both the Litmus team and the email community? Data privacy will demand that social media and email cross-pollinate. Their support, combined with Google and Yahoo’s existing support, will bring BIMI to the forefront for marketers in 2023.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. Head over to the Litmus Community. April: To answer the question about why is Apple doing this—this is a big pillar of their brand message: privacy. I think we should be open to the fact that Google might decide to follow what Apple is doing.

Privacy Protection 102

Privacy Protection Privacy Webinar Metrics Deliverability 102

Adobe Experience Cloud Blog

APRIL 20, 2020

Google recognizes PWAs as well, so they may very well be here to stay. Boosting privacy. Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking. Creating Pre-made templates. Take the Firefox 70 update.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Integrations: HubSpot, Mailchimp, Marketo, Pardot, WordPress and Google Analytics (Pro and Enterprise only).

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 106

Privacy Opt-out Contingency Planning Opt-in 106

Litmus

FEBRUARY 27, 2024

The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. As Google goes, so does the rest of the market. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers.

Sales Management 89

Sales Management Opt-out Privacy Opt-in 89