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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. For us at Bluebridge, these changes do not come as a surprise—and we are not panicking.

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Technical SEO: Everything You Should Know About Sitelinks

Brightedge

Given the potential benefits of sitelinks and their impact on SEO and traffic, we wanted to discuss these links with our community. As an important note, Bing does allow site owners to demote sitelinks, which are referred to as deep links on this search engine. What are the benefits of sitelinks?

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Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Since Google likes to keep itself in a shroud of mystery the true benefits of getting authorship have had to be dug up by the devoted web community, but more benefits are becoming apparent for you and your site to enable authorship. . An SEO Boost. To read more about this “hidden” benefit read this article at Search Engine Land. .

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Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

It’s a way for them to share information and build authority as subject matter experts without seeming biased or needing to follow brand guidelines, and establish a community of experts in the process. While a microsite has its advantages, there are certainly drawbacks, and it’s not meant for everyone.

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Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

One thing you'll notice many of these examples have in common is an abundance of relevant deep links. These links take you to specific pages on a website rather than forcing you to navigate there yourself. These tactics can help them slowly build a community of brand evangelists. 7) LevelUp & Life Alive.

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4 Ways Design Centers Fundraising in Nonprofit Cloud

Salesforce Marketing Cloud

Nonprofits exist to advance causes and support communities in need. Deep linking supports non-linear workflows We use an interactive element called deep linking to connect as much related information as necessary from across the entire product interface. Fundraising requires strong donor relations.

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Sprout Social Customers Among First to Access Twitter’s New Customer Support Features

Sprout Social

A number of leading brands who trust Sprout Social to power their Twitter customer care programs—including SoulCycle ( @soulcycle ), prAna ( @prAna ) and Evernote ( @evernote & @evernotehelps )—are already benefiting from these new tools and, in turn, are providing more exceptional service to their Twitter community.