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The “Surprise” Solution to Getting More B2B Leads in a Digital World

The Mx Group

An older-school technology — telemarketing. If you’re skeptical about telemarketing’s relevance in the digital age, you’re not alone. Research from the Direct Marketing Association found that, although marketers continue to underestimate the effectiveness of telemarketing, it’s a mistake to do so.

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B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! As we all know, tech buyers are a notoriously tough crowd to cold call. Three data points that I found particularity interesting: 1.

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B2B Lead Generation Blog: Personal lead generation tools

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? " by Jeanette Borzo.

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B2B Lead Generation Blog: Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Targeting Your B2B Lead Generation

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

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B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « On B2B Demand Generation tools and Lead Generation Dashboards | Main | On Lead Nurturing: Looking for a "hot" date?