Opt Intelligence

OCTOBER 26, 2021

Clean Up Your Email Marketing List. Before your holiday marketing campaign can begin, you need to know who you’re marketing to. They are dragging down your email engagement and could be hurting your overall deliverability. But keep those unengaged email addresses handy, there’s another use for them.

Co-Registration 78

Co-Registration Opt-in Advertising Agencies Landing Pages 78

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Our Holistic Email Metrics Matrix provides that perspective.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Hubspot

JUNE 20, 2018

I have some bad news: Your email marketing database degrades by about 22.5% Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. What is an email list? Using Email.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Heinz Marketing

JANUARY 9, 2018

The Heinz Marketing team was great to work with – they took the time to truly understand not just the deliverables we were looking for, but also the why behind what we asked for. Heinz Marketing wrote email and social post copy for both teams to utilize, as well as the influencer outreach strategy and communications. Looking Ahead.

Webinar Metrics 60

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 60

Hubspot

AUGUST 25, 2011

This is a guest post written by Ross Kramer, co-founder and CEO of Lititz, PA-based email marketing firm, Listrak. But there’s one key lesson that all inbound marketers need to learn – how to multiply their email list. Among these include sweepstakes, contests, or other viral campaigns. Keep it Simple.

Tips 28

Tips Banner Ads Co-Registration Deliverability 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Email and Online Marketing. Email marketing is often the most important online marketing channel. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Litmus

OCTOBER 18, 2018

Every industry does email marketing a little differently. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. Campaign planning. Email creation workflow & QA. Email deliverability.

Email Marketing 78

Email Marketing Planning Deliverability Ad Frequency 78