Litmus
JULY 8, 2021
Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Email marketing campaigns can be felt individually in the short term—as well as cumulatively over the long term as part of your overall email program. Spam complaints and complaint rate. Email campaign success metrics.
Capstone Insights
SEPTEMBER 25, 2017
This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. A surprising number of companies in B2B SaaS have two or more marketing automation platforms.
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Hubspot
AUGUST 25, 2011
This is a guest post written by Ross Kramer, co-founder and CEO of Lititz, PA-based email marketing firm, Listrak. But successful email list development and strategy can make the difference between campaign successes or failures. Email and social media can really complement each other. Encourage Social Sharing.
Litmus
OCTOBER 18, 2018
Email deliverability. That’s both good for business success and for email deliverability. The size and quality of your email list is an indicator of how much money you can raise online, so growing your email list is key,” says Brady Josephson of NextAfter. Can you have it above the fold? Send frequency. Campaign planning.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Custom = The solution can at least partly support this capability with custom work. Many CRM systems have a module for marketing.
Adobe Experience Cloud Blog
MARCH 20, 2013
Using that as a foundation, you can then map the conversation–delivering targeted, relevant content when and where it counts most.” You’d start by talking about the problem you can help solve.”. Best Practice #5: Always Use the Deliverability Circle–Understand email reputation.
Convince & Convert
JULY 8, 2010
philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. Why is email such a steady producer?
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