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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Indeed, those who announce that anything is “dead,” marketing-wise, typically have an agenda in mind, most often selling you a product or solution to facilitate whatever replaces the (allegedly) departed. For those demand marketers promoting complex solutions, with long sales cycles, into large organizations, this is a must read.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. It helps you to evaluate your steps and learn from others’ mistakes.

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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg

Sales uses a CRM … but the marketing automation system might not integrate. This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! Depending on the solution you are selling, there are going to be more or less filters applied, but it may include the following: Industry. NAICS code.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system. Business Goal.

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Best Partner Relationship Management (PRM) Apps to Manage Partner Programs at Scale

Hubspot

Partner marketing teams can help create deals between companies to increase both of their reach with activities such as co-marketing, lead sharing, special offers, and more. Before investing in a new PRM solution, make sure that the platform you choose integrates with your existing systems and tools — like your CRM and marketing software.

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A B2B Marketer’s Field Guide to Webinars: Trends, Technology, and Tactics to Get Started Today

Hinge Marketing

Webinars drive engagement with your target audience and leads for your marketing organization. How to promote webinars effectively. Webinars should purposefully target buyers that are researching issues or evaluating solutions. . (To Here at Hinge, we have experience producing or co-hosting over 100 webinars.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Industry Offers & Promotions. CRM Systems. First Name.