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Report: What’s Working in Email Marketing

The Point

I was asked by the team at Demand Gen Report to contribute my views, and those thoughts are republished below. You can download the complete report (registration required) here. What content strategies are successful B2B companies leveraging to create standout campaigns that promote further brand interaction?

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration.

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5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

Last week, several KoMarketers had the opportunity to attend SearchLove 2018 in our lovely city of Boston. Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. There we all are! . But, I digress.

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Top Rank Marketing

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. And of course, what Joe loves most about B2B Marketing. “If Visit mpb2b.marketingprof.com to learn more!

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Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange

Adobe Experience Cloud Blog

I’ve taken the liberty of taking yesterday’s 4 hour event and condensing it into 4 points for you and your marketing team to leverage at your leisure. Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations.

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How to Benchmark and Forecast Marketing Event Attendance

Hubspot

With a goal of 1,000 or more attendees, we've got serious promotion efforts going, but since the event is only in its second year, I don't have a lot of history to build great forecasting data. Event Registration Forecasts & Benchmarks. It seems there's a relatively well accepted, simple formula for registration trends.

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If it isn't in the CRM, it didn't happen

GreenRope

First off, Complete CRM is a concept we embrace and promote from here at GreenRope. To coin a common cliche, we do eat our own dog food. That means more than just a sales manager beating on the salesperson saying "put your notes in the CRM" That means your marketing team sending emails and tracking reads and clicks in the CRM.

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