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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They would actually send me promotional mail for the dial-up service.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They would actually send me promotional mail for the dial-up service.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. This is in contrast to traditional marketing.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Orbit Media | Co-Founder/ Strategic Director. . . I'd also love to use a quiz to help potential students of my course, Getting Started with Content Strategy , to discover whether they're better suited for UX Content Strategy or Content Marketing. Dryrun | Co-Founder/CEO. . . Andy Crestodina. It got loads of links.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Unless you’re anti-herbivore, of course …. For example, here's an inbound link to our co-founder Dharmesh's blog. 57) Microsite. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. 63) Net Promoter Score (NPS). 22) Conversion Rate.