Remove journeys
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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration.

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Top Rank Marketing

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. And of course, what Joe loves most about B2B Marketing. “If Visit mpb2b.marketingprof.com to learn more!

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements.

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6 Ways Speaking Engagements Benefit Your Management Consulting Firm’s Marketing Strategy

Hinge Marketing

In addition, pre- and post-event promotions that mention you, your firm, and your topic also build your authority, which is key to driving up your ranking. Register for The Visible Expert ® Course in Hinge University. Try these strategies: Ask for a list of registrants/attendees. Fuel your lead generation efforts.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. To maximize your content’s impact, focus on effective distribution and promotion strategies. Remember to meet your buyers on the channels they use.

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

We’ve got a lot more coming up here, and we’ll be taking Sales Pipeline Radio on the road and broadcasting live for many of them over the course of the next couple weeks and months. So talk about this journey for you and talk about sort of the pros and cons of doing it internally. You didn’t hire brand agency.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Eric Peters , a Growth Marketer, and his team released five new HubSpot Academy certification courses throughout 2016. It became necessary to find a simple way to introduce those courses to existing students, without knowing which skills that section of the audience was interested in developing. Our goal was to reach 1.5