article thumbnail

The latest AI-powered martech tools

Martech

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

article thumbnail

9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

It needs to be welcoming, educational and helpful to your users. Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. Content Management Software (CMS) Let’s start with your CMS.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. Go Multichannel.

article thumbnail

The Battle for Marketing Talent in Professional Services

Hinge Marketing

From its roots as a purely creative discipline, professional services marketing has rapidly evolved into a sophisticated science. Marketing Drives Faster Growth and Higher Profits Now, in any given corner of the professional services marketplace, the firm that gets its marketing right will win the day.

article thumbnail

Reach New Audiences and Grow Revenue by Publishing News on MSN

RebelMouse

Reaching a new audience is one of the best aspects of Microsoft News, the same service that powers MSN and the rest of Microsoft's content ecosystem. That’s why we partnered with MediaFeed , a seasoned audience development studio. They can, for example, help determine the best CPM for your content.

article thumbnail

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. It’s the foundation, after all. The Most Effective B2B Marketing Strategies. Use Retainer vs. Project Contracts.

article thumbnail

Should You Test That? When to Engage in SEO Split Tests

Moz

This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. The time to plan a test, develop it on your live site, “end” the test (if needed), and analyze the test after the fact are all demanding tasks. Your desire should be “does not break anything.”.

SEO 64