The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing
Act-On
APRIL 26, 2024
Historically, Sentinel has put a lot of weight on our behavior scores to define an MQL and how we hand off leads to our sales development reps,” says Angelique. For a long time, my personal goal was to generate a certain number of net-new MQLs. If you’re not ready as a CMO, you’d better get ready.”
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