Martech
MARCH 2, 2023
And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Email, paid search or retargeting?
Top Rank Marketing
OCTOBER 17, 2023
This new study highlighted the challenges marketers face with webinars as well as their potential. The Sales Cycle and Webinars: With traditional B2B sales cycles spanning 6-9 months, webinars offer an opportunity to break the monotony.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Marketing Blender
MAY 4, 2021
Blender is a full-service B2B marketing agency focused on accelerating growth. By building a smarter marketing mix that is aligned to your sales cycle, we maximize your ROI. Need help working through your marketing metrics? What, exactly, does a fractional CMO do? Let’s talk. . Recent Posts.
Marketing Insider Group
MAY 5, 2011
What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. And are more than likely completely misleading your marketing mix decisions. How much should you spend on one channel vs. another?
Marketing Insider Group
AUGUST 12, 2010
Help sales fill their pipeline funnels. As the quality pressure starts to rise, you can only send to sales those opportunities that are further along in the sales cycle. I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine.
Terminus
MAY 23, 2019
Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all want proof that our marketing is having an impact. And, no one beyond the digital marketing team really thinks they matter.) For this, deal cycle time is a great place to focus.
Adobe Experience Cloud Blog
AUGUST 6, 2009
. Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others. If you are more of a high ticket, longer sales cycle type of sell, then quality pays off. What is B2B appointment setting ? .
Expert insights. Personalized for you.
113 
Let's personalize your content