KoMarketing Associates

OCTOBER 23, 2018

Statistics showed that 48 percent of customers now say they have purchased products or services through social media, which is a slight increase from the 42 percent that said the same back in 2016. percent of marketing budgets went toward social media. Back in August 2017, nearly 9.8 As of August 2018, about 13.8

Social Media 120

Social Media Purchase Customer Surveys Media 120

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. And unfortunately, only about half of demand generation marketers are using personas.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Martech

APRIL 29, 2024

Dig deeper: Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey And that makes the martech-related findings from the latest edition of The CMO Survey more than a little curious. I’m talking about results like: Spending on martech as a percentage of the marketing budget is expected to grow from 19.9%

B2B Thought Leadership 80

B2B Thought Leadership CMO Work Management Thought Leadership 80

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Terminus

NOVEMBER 14, 2023

For brand marketers, previously measured on nearly impossible to quantify metrics like impressions and visibility, this is a new challenge. In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. Preparation is the best protection.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

Content Standard

JULY 1, 2022

We entered 2022 with marketing budgets finally climbing back from the pandemic’s record lows to an average of 9.5% Some CMOs I’ve recently spoken with are preparing for budget cuts as high as 30%. Consider that for a second: Your brand experience is as important to buyers as your products and services.

Marketing Budget 115

Marketing Budget Lead Scoring Lead Ranking Marketing Budget Creation 115

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. When practiced consistently, a solid customer marketing strategy can increase retention which in turn increases profits —because we all know it’s more cost efficient to retain an existing customer.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. share) of total US marketing budgets in June, up from 13.3% Read more here. Read more here. Source: Valassis.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. The Impact of Marketing Automation on Marketing and Sales. There’s more than one decision-maker: for B2B organizations, purchases are made by committee of as many as a dozen people.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

Work Management 111

Work Management Marketing Management Marketing Budget Budget Programs 111

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Adobe Experience Cloud Blog

JUNE 7, 2019

Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Automation doesn’t make you lazy—it makes you smart.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Budget 134

The Marketing Blender

MAY 4, 2021

Our Services. The how and why of marketing ROI. But how do you really know if your marketing efforts are successful? But how do you really know if your marketing efforts are successful? These are called “marketing qualified leads” or MQLs. Make sure your budget aligns with the areas your want to optimize.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

SmartBug Media

DECEMBER 5, 2023

Channel marketing is a strategy businesses can use by working with third parties to take your products or services to a larger audience. It helps organizations to quickly go to market and scale no matter what size an organization is. In this article, we’ll highlight the value add of channel marketing for CMOs.

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

Porch Group Media

JULY 6, 2021

Using data-based insights to make better marketing decisions requires a comprehensive view of. Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. planned to have unified marketing data and 45% are already operating with a strategy in place ( Ascend2 , 2021). CMO Council).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Tactics 125

Tactics Email Marketing Planning Marketing Budget 125

Oktopost

AUGUST 23, 2020

Chief Marketing Officers are challenged daily to align their entire marketing departments with the business strategy, rather than operate adjacent from it. Marketing KPIs should be directly correlated to the goals of the organization. Consider how marketers present their ideas. Effectively Communicate, Internally.

Marketing Budget 124

Marketing Budget CMO Marketing Budget Creation Correlation 124

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Jessica Best , director of data-driven marketing, Barkley . ” Andy Crestodina , co-founder, CMO, Orbit Media.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

ClickZ

JUNE 3, 2020

In order to help you stay a step ahead, we bring to you a quick wrap up of key movements and trends from across the marketing industry. Marketers prepared to pivot strategy to fit the changing environment. The study also found that brand marketers are prepared to pivot strategy according to the changing environment.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Focused KPIs.

Budget Programs 104

Budget Programs ROI Marketing Automation Services Marketing Budget 104

Digilant

OCTOBER 21, 2021

As a result, diversifying media budgets to keep your brand in front of audiences everywhere is critical. . The CMO’s Chase for Perfection. . In today’s environment, CMOs have to be nearly perfect when it comes to marketing spend management. Future-Proofing Your Marketing Strategy. .

ROI 52

ROI Marketing Budget Practices Allocation 52

Heinz Marketing

MARCH 21, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Investing in your tech stack and Ops tools.

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95

Porch Group Media

MAY 17, 2022

But, as with any type of marketing program, marketers face a few unique challenges when it comes to executing mover marketing programs. This article offers tips and strategies on how to overcome these obstacles and leverage your mover marketing program to its full potential. Creating a strategy.

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

Porch Group Media

JANUARY 26, 2021

This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22).

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Martech

MARCH 14, 2022

The pandemic provoked a noticeable acceleration of digital technology usage , especially the cloud, for things like remote work, online purchasing, operations, and business decision-making. However, based on my research, most marketers didn’t make substantial changes to their core marketing technology stack. Prioritize.

Work Management 128

Work Management Marketing Management Paid Search Agency Planning 128

ClickZ

NOVEMBER 1, 2019

Many marketers (39%, the largest group) report spending 10-25% of their marketing budgets on martech. 50% of marketers said their biggest frustration around purchasing is the volume of solutions in the market. Are martech budgets increasing, decreasing, or static? Just 4% anticipate a decrease.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

PureB2B

MAY 13, 2022

They’re responsible for leading a team of marketing professionals while also planning larger scale campaigns. Pain points have solutions, even if they’re hard to navigate around. Here’s a list of the top challenges B2B marketing directors face, with suggestions on how to solve them. Marketing Budget.

Work Management 62

Work Management Allocation B2B Marketing Marketing Management 62

LeadsRX

JANUARY 7, 2022

In 2022, SMBs will continue to adopt analytics at a rapid pace and can, and will, benefit from the best practices established by larger, global brands. Predictive marketing, based on past analytics and benchmarks, is coming to the forefront. It is, however, becoming something marketers cannot ignore. Get predictive.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 104

Analytics Allocation Product Work Management 104

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. What are you looking for your next marketing campaign to achieve?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Adobe Experience Cloud Blog

JUNE 7, 2019

Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Automation doesn’t make you lazy—it makes you smart.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Marketing Budget 51

Heinz Marketing

APRIL 13, 2020

Perhaps never before has the chief marketing officer been so centrally in charge their organization’s overall response, strategy and action plan to move out of and through a crisis. This is when marketing leaders will demonstrate their ability to lead entire organizations, even entire markets. It’s a scary time, for sure.

Budget Programs 102

Budget Programs CMO Marketing Budget Advertising Agencies 102