Martech

APRIL 29, 2024

When shiny object syndrome strikes, the world is full of possibilities, if your team can just invest in a few tools to improve engagement, identify in-market buyers or send that right message at the absolute right time. For a lot of marketers, especially in the B2B sector, that time is not now. 39% have not used such tools.

B2B Thought Leadership 84

B2B Thought Leadership CMO Work Management Thought Leadership 84

Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. How are you driving high performance and high ROI work out of marketing?’ If you’re not ready as a CMO, you’d better get ready.” It’s just going to happen.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

Marketing Interactions

OCTOBER 15, 2021

This said, the focus of this post is on marketers earning a leadership role in Revenue Operations. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). B2B Research 2022 CMI ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

NetLine

JUNE 22, 2023

When done properly, marketing is giving sales exactly what they need and supplying them with valuable data, enabling them to make a very personalized approach. Not identifying the real people within in-market accounts This is perhaps the most significant challenge marketers encounter.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

6sense

NOVEMBER 3, 2015

Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. Predictive intelligence is giving B2B companies better visibility into their buyers.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48