CMO Forrester Gartner Tips 
Content4Demand
JULY 13, 2021
According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. Steve Casey, a Principal Analyst at Forrester explains how the different data types can complement one another. If you’re not there yet, chances are you will be soon. Intent Data Do's and Don'ts.
Velocity Partners
APRIL 9, 2024
You can see it in falling CMO tenure. Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall.
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Content4Demand
SEPTEMBER 24, 2021
We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. App usage and product usage data could also be considered first-party data.
ClickZ
NOVEMBER 28, 2019
ClickZ spoke with the company’s first ever CMO Norman Guadagno, to get an understanding of what Acoustic is and what is its vision for the martech space going forward. Constantly evaluating your performance and responsibility toward the customers, is another big tip from Norman. Meet Acoustic and their open marketing ecosystem.
Mereo
MARCH 28, 2024
Building and Fostering Relationships In a recent study, about 75% of B2B buyers deemed their last purchase difficult or complex ( Gartner ). To start building a relationship with them, here are a few tips: Speak plainly. Others result from uncertainty about the number of solution options—what makes them different and valuable.
Buzz Marketing for Technology
APRIL 25, 2013
Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. But we’ve clearly reached a tipping point. Posted in Innovation Interactive Marketing Strategy.
Adobe Experience Cloud Blog
MARCH 7, 2017
Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. Need some tips for embedding metrics within a performance management strategy? Insights from Notable Brands, Thought Leaders, and Subject-Matter Experts.
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