Martech Advisor
SEPTEMBER 12, 2019
In 2018 eMarketer reported that 49.2% Also Read: Your Consumer Is the New CMO. Financial institutions can set up a virtual boundary, or geofence, around a certain physical area (like a brick-and-mortar branch of a bank) so when a mobile device, or RFID tag, steps into or out of a specific area a push notification is triggered.
Ambal's Amusings
FEBRUARY 18, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee's Tip.
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Sprout Social
NOVEMBER 21, 2019
According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Sites such as Statista , Marketing Charts , AdWeek and Emarketer are treasure troves of up-to-date data and news for marketers.
Ambal's Amusings
JANUARY 21, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Keeping a Closer Eye on Content ROI – CMO Council. Tags: ClickInsights: Expert Interviews. Ardath Albee's Tip. Short Termism. Ardath Albee Recommends. Seamus Walsh.
Webbiquity
APRIL 26, 2010
A CMO’s guide to picking the right market research by iMedia Connection. Web Strategy in 2010 by baekdal.com. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. Preparing for a world without salespeople by iMedia Connection. Tweet This!
Webbiquity
AUGUST 23, 2010
Quantifying Social Results by eMarketer. eMarketer reports that while marketing pros generally agree that quantifying the benefit of social media marketing is important, they are split on whether it is possible. Social Media ROI…Maybe. An astounding majority of professionals do not even try to take it into account. Tweet This!
Ambal's Amusings
NOVEMBER 12, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Keeping a Closer Eye on Content ROI – CMO Council. Tags: ClickInsights: Expert Interviews. Ardath Albee's Tip. B2B buying cycles are lengthening. MarketingSherpa. B2B Lead Generation Benchmark Study 2009.
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