chiefmartech

SEPTEMBER 15, 2015

He was one of the first high-profile “chief marketing technologists” at a major brand, Kimberly Clark, where he graciously shared his experiences in numerous articles, interviews, and keynote presentations at conferences around the world — helping many others see the possibilities and the reality of that emerging new role.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Kaon

JULY 10, 2020

A recent study found that chief sales officers and chief operations officers are particularly doubtful of CMOs’ ability to demonstrate a financial impact. And, according to Korn Ferry, the average tenure of a CMO is the shortest of all C-suite titles. ” Spending Smarter. Sales tools.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Single Grain

DECEMBER 2, 2019

As Gainsight CMO Anthony Kennada says: “If you're creating a category, there's no existing playbook you can turn to.” Related Content: 10-Step Checklist to Digital Branding for SMBs. The Art of UX Storytelling: How to Create Your Brand’s Story. Hijack an existing industry conference.

Design 131

Design Marketing & Strategy Marketing Strategy Advertising Agencies 131

chiefmartech

JANUARY 3, 2017

He’s blended those two discipline masterfully, and watching his career take shape over the past 5 years has been a personified narrative of how “marketing” as a profession is being elevated and transformed. (I Every brand and CMO now acknowledges that marketing and technology are intertwined. That’s a very high bar.

Work Management 83

Work Management Marketing Management Digital Transformation Lead Ranking 83

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Tomorrow’s marketer is among us — within you , in the conference, in your team, in your organization, and also in the younger generation. The talks kicked off with Gary Briggs, CMO of Facebook.

Paid Search Agency 56

Paid Search Agency Multi-Channel Allocation CMO 56

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Tomorrow’s marketer is among us — within you , in the conference, in your team, in your organization, and also in the younger generation. The talks kicked off with Gary Briggs, CMO of Facebook.

Paid Search Agency 48

Paid Search Agency Multi-Channel Allocation CMO 48

chiefmartech

FEBRUARY 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

SnapApp

DECEMBER 22, 2016

Let them help you out with toipics that cover using Twiter, how to write engaging content, and storytelling. Recommended reading: The 6 Stages of Digital Transformation. #7. Recommended reading: Wickedly Effective Storytelling: Exercise of the 5 Whys. #20. Copypress is all about the power of storytelling.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48