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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

While they're a little bit more hidden than your banner CTAs and tend to generate a lower clickthrough rate, they can give your blog a little lead gen boost. Remember: relevancy increases conversion rates! So why the heck is your blog's visitor-to-lead conversion rate so darn low? Easy as pie!

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How to Convert Casual Blog Visitors Into Dedicated Subscribers

Hubspot

You can also incorporate other elements -- like social proof -- to help boost conversion rates. Speaking of boosting conversion rates, don’t be afraid to do some A/B testing like you would for any other landing page (here's a great article on landing page A/B testing to get you started).

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Does Google Think Your Website Is Spam?

Hubspot

In fact, spammy sites will often consist of stolen content, content repeated again and again, or content that has been pulled in via RSS feeds from other websites. There are additional ways to measure bounce rate, as discussed by Avinash Kaushik here. Conversion rates should be tied directly to your business goals.

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16 Smart Resolutions for Better Marketing in 2013

Hubspot

When it comes to lead generation and reconversion, the difference between a 15% landing page conversion rate and a 25% conversion rate can be HUGE. Similar to the point above, optimizing an email before hitting send could increase open or clickthrough rates immensely. Never be too busy to keep learning.

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The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

In fact, you can have automatic web push notifications being sent from RSS feed either on daily, weekly or monthly basis. You can link RSS feed to web push notification campaign. Also, frequent use of them leads you to dilute your brand and really annoy your users in return for a higher number of clickthroughs in short term.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. They rely heavily on the " curiosity gap " by creating just enough interest to provoke engagement.

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How to Integrate Email Campaigns With the Rest of Your Marketing

Hubspot

This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. Remember, there are two ways your visitors can subscribe to your blog -- via RSS and via email.