Recognizing Website Visitors from Email Clickthroughs


When you send an email to a prospect, you know who that person is (or at least you know his email address).

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

Primary Research Question: Which call-to-action variable cluster will achieve the highest contact page conversion rate? Secondary Question: Which call-to-action variable cluster will achieve the highest total page click-through rate?

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The Beginner's Guide to Conversion Rate Optimization (CRO)


That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? The process of optimizing those conversions is exactly what CRO entails. When Is Conversation Rate Optimization (CRO) Right for Your Business?

How to Make Your Content Convert


Monitor your bounce rates. One recent client saw a significant increase in conversion rate by streamlining content on their key landing pages to focus solely on answering customer questions. Monitor Your Bounce Rates.

How do you migrate to a new site search engine?


You probably wouldn’t randomly change pages on your site, hoping that conversion is improving. Conversion rates drop. Take a look at the no results searches, at the clickthrough rate, and the pogostick rate.

9 Real-Life Conversion Rate Optimization Tests to Try Yourself


But in conversion optimization, examples are especially hard to come across. Below are nine fascinating case studies to inspire your next conversion optimization test. Conversion rate (CVR) - What percentage of those visitors who clicked ultimately converted on the landing page form?

Improving Lead Generation and Conversion Rates Using A/B Testing

Circle Studio

A/B testing is a way for marketers to test different variables and see which is the most effective at accomplishing a goal, such as generating leads and conversions. For example, just changing the wording or location of a call to action button could dramatically increase your conversion rate. If your goal is to increase the time spent on your page, but instead, one option ends with a marginally higher click rate, be cautious when deeming this option the winner.

3 Ways Intent Data Maximizes Digital Ad Performance


According to a study from Wordstream , the average clickthrough rate for display ads is just 0.46%. Setting your target filters too broadly will inevitably lead to low clickthrough and conversion rates. You don’t just want to maximize clickthrough rates.

7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump


At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Try to guess which of these two CTAs had the highest clickthrough rate.

How to Boost Email Conversion Rates With A/B Testing [Video]


According to a recent Econsultancy report , 72% of marketers are NOT satisfied with their conversion rates. And you can do the same type of test with your emails to boost your conversion rates and get more leads.

Want to Improve Your Blog's Conversion Rates? 11 Tests to Try


Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions. Do your subscriber emails generate more clickthroughs when you use a generic subject line (e.g. C ompare the performance (in terms of clickthrough rate) of those emails.

How to Improve Your Amazon Ads to Increase Sales

Single Grain

We’ll start by going over the different types of Amazon Ads, how to quickly optimize each of them, and then share some advanced tactics to maximize your conversions. Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. 9 Advanced Conversion Tactics.

How Denver Increased Engagement for Ad Visitors


Compared to other visitors, the ad persona segments had a 53% increase in visit duration and a 45% decrease in bounce rate when entering the site through the Reclaim the Weekend landing page. Case Studies Conversion Rate Optimization Personalization Travel and Tourism

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PPC Landing Pages Not Converting? 10 Ways to Optimize

SmartBug Media

If you find yourself struggling with low conversion rates and high bounce rates—even though clickthrough rates are soaring—chances are your PPC landing page is the problem. A/B tests give you valuable insight for improving your conversion rates.

How Mooresville Kept Visitors on Site Using Persona Based Targeting


They found that while the racing interest group was the largest audience, the outdoors group engaged best with the personalized content, with an 18% clickthrough rate on the outdoors articles. From March to mid-August the homepage averaged a 68% bounce and a 61% exit rate.

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Advanced CRO Tactics: Qualifying Leads With ‘Negative Optimization’

Sure, we all know the stats that each extra form field reduces conversions by 33%. Well, let’s first take a look at “traditional” Conversion Rate Optimization. That is to say, increase clickthrough rates by 10% to generate more traffic.

SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC


Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display


Google’s Director of Online-to-Offline Solutions Kishore Kanakamedala opened SMX East 2017 by discussing some of the changing trends in online-to-offline (o2o) conversions for retailers, then highlighted some of the new and upcoming tools that will be available for local search marketing. Some statistics about online-to-offline conversions: 90% of retail sales take place at physical storefronts.

The Statistical Proof: How Video Increases Leads & Sales


There are many types of website conversions. Video on a landing page can increase conversions by 80% or more. An initial email with a video receives an increase click-through rate by 96%. Conversion Tactics Mosey's Marketing Minutes Video Posts B2B Marketing

Your Guide to Launching Political Ads in Email Newsletters


By examining the data in the LiveIntent platform, we’ve seen that political ads in emails have a 3x higher clickthrough rate (CTR) and 10x higher conversion rate than the average email ad. This is when conversions are highest.

7 Ways SMBs Can Tell If They’ve Partnered With The Right PPC Firm


Clickthrough rate. If you’re paying for clicks, then it makes sense that your clickthrough rate would be a pretty telling metric in terms of how your ads are performing. The higher the rate, the better your ads are doing and the better job your PPC has done so far as choosing the right keywords and targeting your ads to the right audience. If you have concerns about your clickthrough rate, go back to the drawing board with your firm. Bounce rate.

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How do you know how long to A/B test your website changes?


You have a critical page on your website that has a high exit rate. It is close to an important conversion page, so you know it will be valuable to optimize that page for clickthrough to that conversion. If you have high-value conversions, you might want an answer sooner.

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How a great lead generation website will supercharge your content marketing strategy

Tomorrow People

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. What drop-off rate should you expect between stages? If you’re getting a million visitors a month but only two or three sales are popping out of the funnel, there’s probably a huge opportunity to optimise that conversion rate. Optimise conversion rates to drive hundreds of content downloads each month.

Know your marketing performance: benchmark (and why you must do it)

Modern B2B

Is our LinkedIn ad clickthrough rate above average? For us, a B2B agency, we always encourage our clients to think all the way through the funnel, not just at the top-line ‘vanity’ stats such as open rate, web visits, bounce rate or time on site. When was the last time you looked at your marketing performance (BAU or campaign) to establish your current conversion rate? Ready to start improving on your click through rates or your conversion rates?

Lead Qualification: Webinar marketing strategy boosts conversion 500%

B2B Lead Generation

The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars. Webinar Marketing: Adobe revamps strategy and achieves a 500% lift in conversion to sale.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Google Ads’ call extensions can “significantly increase clickthrough rate” according to Google. Conversion rates are directly tied to page speed. So if you want to increase conversions, you want fast pages. Ideally, you need to track them past the first conversion.

The five things most marketers get wrong about personas


If we write our content for our personas, we should be able to see higher clickthrough and conversion rates when that content is found. I’m tired of personas. It’s not that they aren’t valuable.

Which Version Won? Understanding Confidence Level in Email A/B testing

Marketing Action

Suppose our desired outcome is more clickthroughs. We want to identify the email variation that generates better clickthrough rates using a small list, so that we can use the winner for a bigger campaign down the line. Conversion.

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B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation

Here’s the good news: When they do finally convert, they do so at a much higher rate. When we do this, we see conversion rates that exceed 20%,” he points out. “In In contrast, the average website has a conversion rate of 1.6%. Tweet It’s time to generate revenue.

5 Things About Email Marketing Your Boss Will Want To Know

Modern Marketing

Just like optimizing content for search engines, illustrate to your boss how you have addressed the details of an email that can also impact upon conversion rates, including the subject line, headlines in the content, preheader text, and the call to action (CTA) content.

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Engineering Virality into our Pre-Launch Campaign Drove 42% More Leads (Play-by-Play)

Not only did this buy us faster learnings and a bigger audience, but the performance of the Facebook ads themselves tell us a lot about the idea we’re validating — if our clickthrough rate or conversion rate from ads was below benchmarks, we’d know we weren’t solving a problem people cared about.

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Lead nurturing via email series and content marketing

B2B Lead Generation

A 75% to 80% open rate for nurturing emails. If you found this short excerpt of the case study, clickthrough to read the entire case study with more detail on each step of the program. Lead Nurturing: Pilot campaign increases conversion 32.6%

Does Bounce Rate Really Matter in Content Marketing?


In my opinion, content marketing’s most misunderstood metric is bounce rate. Our engagement metrics look great,” they say, “but our bounce rate is so high. Google Analytics defines bounce rate as the number of “single-page sessions divided by the number of total sessions.”

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Lead Nurturing for Software Trials


This was in response to an article on trial conversion optimization that I wrote over a year ago. Conversion rates will increase with even the most basic nurturing process. As a guideline, the unsubscribe rate should be below 1%. They signed up. What now?

5 Truths About Email Marketing Your Boss Will Want to Know

Modern Marketing

Just like optimizing content for search engines, illustrate to your boss how you have addressed the details of an email that can also impact upon conversion rates, including the subject line, headlines in the content, preheader text, and the call to action (CTA) content.

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Why are marketers afraid of data?


One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is all about the numbers.

How to Do A/B Testing: A Checklist You'll Want to Bookmark


Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. However, sometimes it makes sense to use a lower confidence rate if you don't need the test to be as stringent.

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