The Definitive Guide to Web Push Notifications (Updated 2018)
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SEPTEMBER 9, 2018
In Gmail rather than coming to the inbox, they may be classified under promotions. Low Unsubscription Rate. Since it is a new marketing channel and unsubscribing from web push notifications is not straightforward for not tech-savvy audience hence the unsubscription rate is significantly low. Adding to WebSite or Web-app.
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