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The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

In Gmail rather than coming to the inbox, they may be classified under promotions. Low Unsubscription Rate. Since it is a new marketing channel and unsubscribing from web push notifications is not straightforward for not tech-savvy audience hence the unsubscription rate is significantly low. Adding to WebSite or Web-app.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. The purpose is to make ads feel less like ads, and more like part of the conversation.