marketing-services 
Martech
DECEMBER 14, 2023
The B2B sales cycle is lengthy and complex. Sales isn’t easy. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. Read on to discover the six tried-and-true strategies that you can use to shorten your sales cycle. Company size.
Vidyard
DECEMBER 29, 2017
Video is transforming many organizations sales processes and their results, like Terminus who saw great numbers after implementing video into their sales cycle: 40% increase in email open rates. 37% increase in click rates. 216% higher response rates.
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Zoominfo
FEBRUARY 5, 2024
Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Marketers and sales reps generate outbound leads by actively reaching out to prospects.
Outreach
AUGUST 24, 2021
Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Email open rate.
KoMarketing Associates
NOVEMBER 8, 2018
Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness.
Martech
FEBRUARY 9, 2022
Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Click here to download! Have we outgrown our current marketing system? Then native CRM integration is a must-have.
Sprout Social
AUGUST 19, 2020
Facebook Messenger can play a critical role in your Facebook marketing strategy if you know how to use it right. Some will come to you about a customer service issue, while others will want to learn more about your product or service. Providing exceptional customer service. Generating high-quality leads.
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