Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals
Liveintent
FEBRUARY 22, 2022
.” With MPP, emails coming through the Apple Mail client will appear opened creating an inflated email open rate, rendering this data unreliable. A focus on engagement beyond open rates. With those lists, you can then take a look at engagement metrics that go beyond email opens, like: Email clicks.
Let's personalize your content