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Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals

Liveintent

.” With MPP, emails coming through the Apple Mail client will appear opened creating an inflated email open rate, rendering this data unreliable. A focus on engagement beyond open rates. With those lists, you can then take a look at engagement metrics that go beyond email opens, like: Email clicks.

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How advertisers can adapt to iOS 15 with LiveIntent

Liveintent

Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing. However, Apple’s changes will not affect metrics that demonstrate active engagement, such as clicks and post-click conversions.

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Why ABM Is Your Small Team's Secret Weapon

Hubspot

Account Engagement is a first-party measure of which accounts are engaging with a business through activities such as email clicks, digital advertising impressions, website visits, webinar registrations, physical events attendance, blog post reads, and online product demos. This will look like CTR, CPM, CPA, CTOR, etc.

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Making Sense of Marketing Acronyms: Part 1

Bluetext

CAC (Customer Acquisition Cost) The cost of finding your next paying customer, the cold hard cash that got them through the door and signing on the dotted line. CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! CPC (Cost Per Click) The cost of one single click on your ad or link.

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What Is Lead Generation in 2019

Albacross

The quality of your landing page will largely decide the success of your lead generation campaigns, so you need to take as much time as necessary to develop and tweak it to maximize your conversion rate. Click-Through Rate (CTR). Conversion Rate. Cost Per Click (CPC) and Cost Per Mile (CPM).

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How LinkedIn Ads Work: Driving Engagement and Conversions With B2B Audiences

Content Standard

It’s a mature audience, with the highest adoption rates among 25- to 29-year-olds (44 percent) and 30- to 49-year-olds (37 percent). Content can be boosted across desktop, mobile, and tablet devices based on cost-per-impression (CPM) or cost-per-click (CPC) pricing.

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Optimizing for Return on Ad Spend Using LinkedIn Metrics

Content Standard

These metrics are specific to the campaign goals and objectives that you set: cost per result (conversion), average click-through rate (consideration), average cost per click (consideration), and average cost per impression (awareness). If so, then CPV is the way to go.