What Is Cost Per Click (CPC)? Definition, Calculation, Advantages & Examples
Martech Advisor
NOVEMBER 13, 2019
Cost Per Click (CPC) Calculation. Click Fraud and Ways to Avoid It. What Is Cost Per Click (CPC)? A form of digital advertising, cost-per-click (CPC) is the actual price you pay a publisher every time an online user clicks on your ad. This is the number of times an ad is displayed to a person.
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