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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

Apple made US $65 billion in consumer electronic goods’ sales for Q4 2020, making it the leader. Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. Buckle up for details on challenges, key industry players, patents, and a lot more.

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What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce Marketing Cloud

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. The backstory here is all about inventory management. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Enterprises that want more capabilities will almost always have to contact sales teams for pricing. Zoho CRM Customer relationship management (CRM) is a key component of customer engagement. Managed service providers can also use Adobe to manage websites for their customers.

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AI From A to Z: The Generative AI Glossary for Business Leaders

Salesforce Marketing Cloud

This generative AI glossary will be updated regularly. Does it seem like everyone around you is casually tossing around terms like “generative AI,” “large language models,” or “deep learning”? Let’s dive into the world of generative AI! Generative AI is a specific type of AI (more on that below).

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4 Things You Should Know About Gmail Spam Filter

Belkins

It can be an overabundance of ads. That means that it carefully processes all feedback, takes all the cases when emails that didn’t seem to fit the “spam” type into account and uses that data to improve its spam tracking and monitoring. Research and forecasting. Artificial intelligence and deep learning.

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BIGLIST: 100+ Generative AI Tools For B2B Marketers

Top Rank Marketing

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle , global vice president of ads marketing at Google, suggested. “AI