Remove Churn Rate Remove Pricing Remove Service Remove Zoominfo
article thumbnail

How to Develop a Successful Go-to-Market Strategy

Zoominfo

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

article thumbnail

Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. Engage : Build relationships with prospects and enable them to interact with your products and services.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Out With the Funnel, in With the Flywheel: The Modern Buyer’s Journey

Zoominfo

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. Engage : Build relationships with prospects and enable them to interact with your products and services.

article thumbnail

The Beginner’s Guide to Referral Marketing

Zoominfo

In the business world, a referral is the act of a customer recommending a product or service to a peer. Referrals convert at a high rate. This is because referrals are hyper-targeted— as customers refer peers who they genuinely believe will want to buy a product or service. What Is Referral Marketing?

article thumbnail

6 Ways Breaking Sales Call Rules Leads to More Sales Success

Zoominfo

Mention Pricing on Cold Calls Talk About the Competition Prepare for the Discount Talk Master the Sales Call Monologue Bring in Your Customer Success Specialists Early Forecast Using Data, Not Instincts. Mention Pricing on Cold Calls. Sales managers tend to train sales reps to avoid mentioning pricing on an initial approach call !

Rules 130
article thumbnail

What is the True Cost of Bad Data for Your Business?

Zoominfo

Spam traps are email addresses that have been set up by internet service providers to identify which senders are using lists with dirty data. Too many trips into spam traps can get you blacklisted by your email service provider. Increased email churn Email churn is caused by customer attrition.

Cost 130
article thumbnail

6 Ways Breaking Sales Call Rules Leads to More Sales Success

Zoominfo

Mention Pricing on Cold Calls Talk About the Competition Prepare for the Discount Talk Master the Sales Call Monologue Bring in Your Customer Success Specialists Early Forecast Using Data, Not Instincts Find the right way to break a few sales call rules, and you can fast-track your company to a hefty market advantage.

Rules 100