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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Coschedule features some great case studies.

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4 Tactics Every B2B Marketer Needs to Embrace

Navigate the Channel

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

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Beginner’s Guide to Advertising Agency Case Studies

Single Grain

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

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Email Marketing: The #1 Ridiculously Easy Way To Grow Your Business

Optinmonster

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. 100+ million people read my blogs every year to grow their website traffic, sales, and conversions. million small businesses use us to drive their email marketing campaigns! What is Email Marketing? What is Email Marketing?

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Announcing: The MozCon Virtual 2021 Initial Agenda

Moz

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?