Directive Agency

JUNE 13, 2018

What does marketing no longer do for B2B companies? I think we spend so much time focusing on “ what does marketing do ” that we have forgotten to talk about what doesn’t work anymore. Mass Marketing. The reality is mass marketing really doesn’t work anymore for B2B. Display Ads.

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. likes, shares & comments.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Biznology

JUNE 6, 2016

Here are 6 studies to explain. TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day. But do businesses that pay for Facebook ads have an advantage? All of the detailed data, analysis, and practical recommendations are in the full white paper.

Facebook 80

Facebook Studies Organization Case Studies 80

Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. Following are some ways we believe buyer preferences will continue to change, and how marketing teams will adapt so they can better capture buyer attention and stand out from the competition.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Content Standard

JULY 11, 2019

As a content writer and strategist, I work with a number of leading tech brands. Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. But as I found out, approaching a webinar is completely different than other kinds of content.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Content Standard

JULY 3, 2015

Less than 10 years ago, the idea of using social media as a relevant part of a marketing campaign would have seemed absurd. Today, ad spending on these platforms continues to rise as more and more brands seek to carve out a niche in the social space. The Case for Crossing. Choosing Your Platforms.

Social Media 40

Social Media Promotion Studies Media 40

Launch Marketing

JUNE 12, 2024

Did you know that 74% of organizations say that content marketing is proven to boost lead generation? The proof that content marketing drives leads is clear, however, building a content strategy that packs a lead generation punch requires much more than just creating good content.

Lead Generation 86

Lead Generation Sales Qualified Leads Generation Lead Scoring 86

Bluetext

JULY 16, 2021

As we mentioned, the first step in developing a new brand for an M&A should be to gain understanding and consensus on how you want to be (and can/should be) positioned within the market via your company messaging and positioning. Define the New Company Structure . Plan Your Internal & External Go-To-Market Campaign .

Brand Identity 26

Brand Identity Branding Work Management Marketing Analytics Tools 26

Marketing Insider Group

SEPTEMBER 30, 2019

Think of content marketing as a journey. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. Nearly a third of us, according to a Content Marketing Institute study. Image by Marketing Insider Group. We can do better.

Paid Content 246

Paid Content Content Marketing Paid Search Agency Content 246

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

Social Media 131

Social Media Paid Social Agency B2B Thought Leadership Media 131

SmartBug Media

JULY 6, 2020

Is your manufacturing company looking to increase lead generation? There are many ways to accelerate traffic and boost lead growth—and one of the most effective is through digital marketing. In HubSpot’s words , digital marketing “encompasses all marketing efforts that use an electronic device or the internet.”With

Paid Content 111

Paid Content Paid Search Agency Lead Generation Paid Social Agency 111

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. Unfortunately, inbound marketing does require quite a bit of work. Unfortunately, inbound marketing does require quite a bit of work.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

Single Grain

JULY 22, 2022

And the marketing tactics that worked for Web2 don’t necessarily work for Web3. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. What Are the Advantages of Using Web3 Marketing Agencies?

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Walker Sands

APRIL 28, 2020

Last year we produced our white paper From Strategy to Launch: 10 Steps to Drive Results with B2B ABM , with the ultimate goal of helping other B2B marketers run a successful campaign from start to finish. Goals to consider: Number of companies reached. Number of contacts at each company reached. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Sales Qualified Leads Webinar Metrics 52

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Bluetext

APRIL 23, 2021

When it comes to reaching and selling to government agency decision-makers, a colleague of mine often smartly reminds our clients and prospects of the following: there is no “government.” By that, he means there isn’t this single, monolithic entity you can build B2G PR and B2G Marketing campaigns around. . 1 – Sept.

PR 26

PR Enterprise Management Work Management Marketing Management 26

Altitude Marketing

SEPTEMBER 25, 2018

The old saying is that “content is king.” If you’re looking to start a B2B content marketing program, you need the king … and his entire court. Everywhere you turn, marketers are talking about content marketing. Long-form content. What content do you have? Infographics.

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Golden Spiral

OCTOBER 17, 2022

Are you “over” demand generation because, at this point, it just sounds like sales speak from agencies trying to get you to hire them as your marketing department? But this is the truth: you need competitive strategies to generate demand and gain traction in the market. Integrated Marketing. We don’t blame you.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 62

The ABM Agency

FEBRUARY 16, 2021

Reading Time: 7 minutes Proponents of account-based marketing (ABM) praise the B2B strategy for its ability to align company goals, streamline sales and marketing processes and generate long-term growth and a higher ROI. Here’s how we define account-based marketing services. . What is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing Enterprise Management CMS Development Paid Content 52

Hubspot

JULY 31, 2019

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. Lead gen relies on your sales and marketing teams generating quality leads by identifying your ideal customers and enticing them to purchase your solution. expand reach to new markets.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105