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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. You can also use something out of the box.

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First Steps Toward Becoming a 21st Century Educator | always learning

Buzz Marketing for Technology

Having just finished giving a presentation on that very topic in Qatar , I, of course, had lots to say (not quite as eloquently as others , unfortunately). The development of a personal learning network (or PLN) is absolutely essential for any successful 21 st century educator. Develop Personal Connections. The power of web 2.0

Education 100
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Marketing IT. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. Tactically he pulls together a disparate set of new media tools into a coherent framework, while strategically, he presents one big idea.

PR 20
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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. How can you grow the size of your email marketing list?

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You’re doing a terrible job with search and social

Biznology

Before you start going through the five stages of grief (denial, anger, bargaining, depression, acceptance), please learn a little bit more about what you’re doing wrong with your search engine marketing strategy before Google thwacks you on the nose. I do a lot of my work at night and my girlfriend can call the spam sites at 100 yards.