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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Open Rate 112
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The Do’s and Don’ts of Email Marketing

Only B2B

An article published by Hubspot compiles, There are 3.8 These are a few handpicked statistics out of many to indicate the effectiveness of email marketing and why it should be your best marketing friend. A statistics published by Hubspot , states ‘Data suggests the ideal length of an email is between 50 and 125 words.

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7 Effective Techniques for Better Email Marketing

BuzzSumo

While subject lines are definitely important (more on that in a moment), it turns out that the way you finish an email plays a significant role in its success, as well. As you can see from this research provided by Boomerang, this is no small amount, either. They can also make people less receptive to your email.

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8 Email Marketing Mistakes that Decrease Conversion Rates

Mailmunch

Then how can some marketers claim email marketing is dead? . It should set the tone for what your audience can expect from you going forward. Are you sending out generic emails that seem impersonal and sounds like they were written by a bot rather than a human being? . You can achieve this with a touch of personalization.

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The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

However, if you make your offer compelling enough, they will be responsive and continue to engage with your business. If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. What is Email Marketing? Does It Work?

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30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Hubspot

My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. After all, why should SDRs spend time crafting 100 personalized emails when sending the same generic email to 1,000 people results in the same number of responses? What will happen?

Template 101
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List Buying: 3 reasons why this tactic can be deadly for marketers

markempa

You pick it up to hear: “Hi, this is Ima Teleprospector calling from Irrelevant Company, and I wanted to find out when you might be purchasing Irrelevant’s Products.”. So when you email them, it’s unsolicited spam and you run the risk of having future emails blocked by Internet Service Providers.”. “So Or your phone rings.

Buy 120