Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

DECEMBER 7, 2022

Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023. Data privacy will demand that social media and email cross-pollinate. When you acquire an email address and other data, you own the records and it is portable.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Litmus

JUNE 28, 2021

Check in on your email program’s health every month or quarter , depending on your program’s complexity and send volume. It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. Can you confidently mark each of these off? Consistent email engagement and deliverability. It can be fixed.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Porch Group Media

NOVEMBER 10, 2022

The average expected ROI is $42 for every $1 you spend on email marketing. Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. 18% of companies achieve email marketing ROI greater than $70 per $1 invested. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 112

Budget Programs Long Tail Marketing Ad Frequency Click Rate 112

Litmus

JULY 7, 2021

Thankfully, nearly half of email marketers think their approval process is “just right.” If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. So don’t look at email as a separate thing. Unique emails or automations take time to develop.

Planning 109

Planning Deliverability Privacy Protection Email Campaigns 109

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. However, there are some baseline KPIs that almost every email marketer should be using. Did your intended audience receive your email? Click-through rate. Bounce rate by bounce type.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

APRIL 22, 2022

Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. . We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design.

Template 103

Template Privacy Protection Mobile Marketing Click Rate 103

Scoop.it

NOVEMBER 3, 2022

You can use different tools to facilitate the segmentation strategy. Accordingly, you can then segment the people. You can target this list and encourage them to finish their shopping earlier. Plan a pre-holiday survey so that you can understand your subscribers better. Acquire new leads ahead of the Holidays.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Not sure what delivered means?

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

JUNE 17, 2021

With email as a primary method of communication—even more so since the COVID-19 pandemic began— the average person receives over 100 emails a day. How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened!

Open Rate 119

Open Rate Tips CAN-SPAM Click Rate 119

Litmus

SEPTEMBER 30, 2022

But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Spam reports. Clean your email lists quarterly.

Webinar Metrics 104

Webinar Metrics Email Marketing Deliverability Work Management 104

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 99

Email Marketing Deliverability Tips Work Management 99